Guanajuato has at least two branches of this ice cream chain, one along the Jardin and, if I'm remembering correctly, the other in Plaza San Fernando. I came across a fascinating essay on why and how La Michoacana succeeded and also how the idea has spread to the U.S.
Lindsey's Associated Content article La Michoacana deepened my understanding of Mexico. If you're equally curious, go to www.associatedcontent.com, then type the words LA MICHOACANA in the search box before or after heading for your next ice cream.
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