Signs of the Times?

Guanajuato's downtown supermarket, La Comercial, now has its aisles labeled JUGOS / JUICES SALSA/SAUCES and so on including a bilingual sign at the checkout reminding customers an employee will go back and pick up anything the customer has forgotten to buy. Except for several bilingual historical signs with what one visitor has called "quaint" English, a first for this city.